Brand your business with take-away materials that keep you in your customers minds long after they have left the venue.
Is your brand serving your business today?
Firstly, it’s important to understand that your company brand is much more than your logo, service or products. It is everything that encompasses your business. A brand encompasses your marketing strategies, your particular product or service, having great visual appeal for your particular demographic and last but not least your customer service.
Always try and keep the branding consistent, however in situations that call for a different look, always try to keep some key element the same. This helps your audience know it is all the same company. From a design standpoint always use the same logo and font selection. Using a color theme throughout all your materials is also helpful in brand recognition.
Having great marketing material is incredibly important, this encompasses the visual elements of your business, but branding your business also includes what you do, how you do it, what your customer service is like, the type of marketing and on social media you are doing. All these items help create the trust and credibility one needs for a successful business.
Word of mouth is often a small businesses greatest resource, so having great products and services that people talk about is a critical part of your brand. Social networking is gaining ground daily so your social presence is ever more important. Even the most gregarious small business owner is not going to succeed in bringing customers back, unless the product they provide delivers. Keep refining your products and if needed, rebrand if the packaging or sales materials are starting to look dated or tired.
Is your name and logo “Fresh and Current”?
A logo and name should be easily recognizable and reflect the nature of your business or service, it should also appeal to your target market. A logo or sales material for a skin care company as above needs to be completely different from that of a Real Estate Developer.
Lets face it, there is so much stimulus at a tradeshow that you really do have to make an impact to be remembered. In order to be noticed you need to differentiate your products. Get noticed!
Having professional looking take-aways like sell sheets and postcards are a great way for for a company to keep themselves in the minds of their prospective customers.
Flyers and sell sheets