Book Back Cover Design: What Should I Put On The Back Cover Of My Book
When you pick out a book to read, have you ever stopped to think about what made you reach out for that particular book? Chances are, it was because the book cover design caught your attention and piqued your interest. It’s an interesting observation – most people who are browsing through a book store without having a particular book in mind, will reach out to pick up a book with the most attractive front cover. Immediately after scanning the front cover, most people will turn the book over to check out the back cover to see if the story or the contents delivers on the promise made by the front cover. The back cover design is what convinces the reader that this is a book worth buying. Think of it as an advertisement for your book and like any other advertisement, it should hold the reader’s attention and compel them to want to know more. To be able to achieve this goal, there are a few things you need to keep in mind in order to create a back book cover design that will motivate your readers
Take Time To Create A Gripping Headline
The headline is the first thing anyone will read. If it sounds promising, they will be compelled to continue reading so they can get to know more either to satisfy their curiosity or to learn something new that will benefit them in some way. Take time when creating your headline. It needs to be just a few words but in those few words you need to capture the essence of what your readers can hope to benefit from your book. Depending on the subject of your book, thought-provoking questions can also make for gripping headlines.
Use The Right Voice In Keeping With The Content Of Your Book
Different niches have different types of readers. When creating your back book cover design, you need to use the voice that will resonate with the right audience. If your book is about How To Make Your Millions On Wall Street, you will want to use a more authoritative and professional voice. On the other hand if your book is about Pregnancy or A Child’s Growing Years, you should use a softer, more personal voice. Put yourself in your reader’s shoes when trying to decide which voice to use. What kind of voice would call out to you?
Keep The Text Simple And Reader-Friendly
You’ve already written your book and everything you want your reader to know is within the pages of the book. Your back cover design should only act as an advertisement or an introduction to the book. Nobody wants to read a lengthy introduction. Keep it short, succinct and user-friendly. Use short paragraphs and sub-headings – they hold a reader’s interest better than a sea of text without any breaks. Use bullet points – they draw the attention and say a lot in fewer words.
Testimonials From Experts In Your Field
Testimonials from established experts in your field give credibility, the more high profile the better.