CLIENT

Marshall Zale

PROJECTS

Logo Design

Poster Design

This client was ready to expand his identity and promote his ongoing series of workshops to the south florida community. The image identity was to create a dramatic effect and contrast designed to evoke emotional awareness on subtle levels to that market. The ladder image was employed to demonstrate the conscious evolution of the human spirit from darkness into the light while at the same time using the red contrast as the symbol of the lower chakra’s  (lower self) color. The poster’s text color was chosen for its warm environmental contrast,visibility and its internal fire essence . The colors were also selected to maintain visual continuity with the previously designed logo and company’s image.